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Headline News

Phoro by Combilift
Karreen Farrell wins Combilift's 100,000th forklift.
Combilift donated €100,000 to the United Nations International Children's Emergency Fund (UNICEF) to support children in crisis worldwide.
Jan. 15, 2026
Photo by Mazzota Rentals
The new facilitary enables Mazzota Rentals to strengthen its presence in the Greater Philadelpha market as well as central New Jersey.
This new location marks a significant milestone in Mazzotta Rentals’ growth strategy, enhancing the company’s ability to serve customers throughout Central New Jersey and the ...
Jan. 14, 2026
Photo by Durante Equipment
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The new location will provide Takeuchi customers with new equipment sales, parts and service support, while Durante will make a full line of Takeuchi machines available for rent...
Jan. 12, 2026
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The company has been in business in Nebraska for more than 30 years.
Jan. 12, 2026

Mergers & Acquisitions

Photo by JLG Industries
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The relationship between the companies began six years ago when Canvas selected a JLG platform to develop its robot, and, since then, the technology has advanced to automate repetitive...
Jan. 8, 2026
Graphic by Ascent Lifting
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Hoisting Wire Rope and Sling provides wire rope, slings, hoists and other equipment to end users, and also offers rigging services.
Jan. 5, 2026
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Attema Sales is an independent rep group covering 11 states in the Upper Midwest.
Jan. 4, 2026
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The platform gives contractors a near real-time, full-picture view of their equipment operations and a greater understanding of equipment trends and maintenance needs, while also...
Dec. 22, 2025

Business & Technology

Photo by Point of Rental
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Point of Rental’s U.K. team completed three on-site volunteer days totaling more than 100 man-hours in 2025, assisting with donation organization, storage logistics, and seasonal...
Jan. 14, 2026
Graphic by Focalpoint Software
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The new Service Department module expands the capabilities of FocalPoint Mobile to fully support technicians and service managers, whether in the shop, on the road, or at a customer...
Dec. 24, 2025
Photo by SmartEquip
SmartEquip founder Alex Schuessler will continue in the role of president.
His appointment marks a strategic step to accelerate the company’s next phase of expansion and technology leadership across the global equipment industry.
Dec. 20, 2025
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The app extends comprehensive equipment management to smartphones and tablets, allowing equipment owners to manage their machines from anywhere with access to operator manuals...
Dec. 16, 2025

Aerial/Lifting

Photo by Genie Industries
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Genie Recon is reconditioning units at a dedicated facility in Springfield, Mo., where factory-trained specialists follow a structured process designed to replicate the standards...
Jan. 14, 2026
Photo by Ignite Attachments
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Ignite offers new 60- and 72-inch pallet fork teeth, designed to deliver the extra reach operators need without sacrificing safety or stability.
Jan. 13, 2026
Photo by Stellar
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Each year, Stellar employees raise funds throughout the holiday season, with Stellar matching those contributions.
Jan. 5, 2026
Photo by Manitowoc
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Its freestanding height of up to 46.1 meters and compact footprint make it especially well-suited for dense urban environments and high-rise developments.
Dec. 24, 2025

Power Generation

Photo by Jenny
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Four models within the series feature 5.5-horsepower Honda GX engines, making these compressors fully capable of meeting the needs of contractors and do-it-yourself homeowners...
Jan. 14, 2026
Photo by Perkins
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The 2806F-E18TAG2 is designed specifically for mobile generator set applications and tailored to meet the needs of the North American rental industry.
Jan. 14, 2026
Photo by Tsurumi America
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Jackson has rejoined Tsurumi after previously working for the company for 11 years, playing an integral role in expanding market presence and strengthening key distributors’ relationshi...
Jan. 9, 2026
Photo by Multiquip
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Forming Mark Industries, and renaming it Multiquip a few years later, he visited job sites across the country, demonstrating Mikasa rammers to contractors who were skeptical about...
Jan. 9, 2026

Earthmoving

Photo by Caterpillar
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The ergonomic three-axis joysticks place transmission, up/down gear shifting and machine direction control in the left joystick, while the right controls drawbar, circle and moldboard...
Jan. 13, 2026
Photo by Takeuchi
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WyoTech is a private trade school that specializes in automotive, diesel, collision/refinishing and welding technologies.
Dec. 28, 2025
Photo by Komatsu
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The dedicated electric swing motor improves swing speeds and operational efficiency, reducing cycle times in multifunction applications delivering up to a 15-percent increase ...
Dec. 23, 2025
Photo by John Deere
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The cooling package features 10 electric fans (E-Fans) that optimize airflow, while maintaining adequate cooling performance.
Dec. 16, 2025

Learning Resources

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Sponsored
Built to Run. Backed by Experts. What to Look for in a Pump Rental Partner.
Aug. 13, 2025
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Sponsored
How agile, micro-sized scissor lifts can help rental businesses boost ROI, simplify fleet operations and meet growing demand.
July 28, 2025
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Sponsored
See how Niemann ACE Hardware helped simplify work for rental customers by repowering a trencher with a Vanguard 160 engine. Quick installation and user-friendly features boosted...
July 3, 2025
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Sponsored
Successful rental fleets depend on reliable equipment and responsive partners. Our guide, FAQ: Reducing Rental Fleet Risk Through Smarter Equipment Strategies, provides valuable...
June 10, 2025