Merlo America LLC and First Citizens Bank Reach Comprehensive New Vendor Finance Agreement

The parent company is a leading producer of multi-use telehandler and other machinery for agricultural, tree care, industrial and construction applications.
June 30, 2025
2 min read

Merlo America LLC and First Citizens Bank Equipment Finance announced a new vendor finance agreement that will provide Merlo customers with leasing and lending solutions to secure new construction and agricultural equipment.

Headquartered in Rock Hill, S.C., Merlo America is the North American subsidiary of Italy-based Merlo S.p.A, a family-run industrial group that designs, produces and markets its own products under the Merlo and TreEmme brands. The parent company is a leading producer of multi-use telehandler and other machinery for agricultural, tree care, industrial and construction applications.

“Our telehandlers and other equipment deliver enormous value to customers who prize quality, reliability and performance from their equipment,” said Cole Renken, general manager, Merlo America. “Our company is pleased to collaborate with First Citizens Bank Equipment Finance to provide our clients with outstanding financing options that will empower them to acquire the equipment needed to operate and grow their businesses.” 

“Merlo America is widely recognized throughout the industry for its accomplishments in supplying top-quality telehandlers and other construction and agricultural equipment,” said Harold Ray, who leads the construction group at First Citizens Bank Equipment Finance. “We look forward to a long and successful relationship with Merlo and its clients in providing financing options that best meet their business objectives.”

First Citizens Bank’s Equipment Finance group empowers original equipment manufacturers, vendors and small and mid-size businesses by providing equipment financing solutions.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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