The 2025 version of the RER 100 is now available for viewing on the attached digital version of RER. The sum total of rental volume tops $43 billion at $43,579.5 million or, more simply, $43.579 billion. The ranking is based on rental volume. Most of the listed revenue was reported to RER by the companies themselves. Some of the numbers come from publicly listed companies. Some of the numbers are estimated by the RER staff and we hope they are close to accurate.
Since the pandemic of 2020, rental volumes have increased by double-digit percentages each year until 2024, when the total rental volume rose 6.2 percent, still substantial. Most of the RER 100 executives interviewed by RER for the report were optimistic about 2025 and going forward.
Here is the link to the digital issue of May/June RER where you can read for yourself: https://mydigitalpublication.com/publication/?i=847574
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.