Skip to main content
Covering the equipment rental industry with news, features and product information.
Mergers & Acquisitions
News & Analysis
Aerial Lifting
Business Technology
Power Generation
Sections
Mergers & Acquisitions
News & Analysis
Aerial Lifting
Business Technology
Power Generation
Compaction & Concrete
Earthmoving
Tools
Special
RER 100
RER Leaders
White Papers
Current Issue
Job Board
Contact
Magazine Archive
Magazine Subscription
Newsletter Subscription
Advertise
Contact Us
Affiliated Brands
CONSTRUCTION EQUIPMENT
ROADS&BRIDGES
Follow us on
https://www.facebook.com/rentalequipmentregister
https://www.linkedin.com/company/rental-equipment-register-rer/
https://twitter.com/RERmagazine
Business Info Analysis
point_of_rental_logo_reveal_926
Headline News
Point of Rental Rebrands to Emphasize Performance and Actions
The company is evolving beyond rental management software with a new tagline: Performance is the point.
Sept. 2, 2026
Graphic by Jen Dakas; Generated by Shutterstock AI
july_august_2026_cover
Software
Flexible Software in the AI Age
Aug. 7, 2026
Graphic by BiltData
biltdata_826
Business Info Analysis
BiltData’s AI-Powered Sales Platform: A Predictive Model
Aug. 6, 2026
Graphic by Trackunit
trackunit_article_hero_image_526
Business Info Analysis
Trackunit Introduces AI-driven Fleet Intelligence Solutions
May 18, 2026
point_of_rental_logo
Mergers & Acquisitions
Point of Rental Software Acquires The Owl, A Rental Data Insights Platform Founded by Industry Veterans
March 1, 2026
Photo by Krank
krank__inspec_platform_226
Business Info Analysis
Krank Launches the Inspeq Platform, an Operational Control Layer for Inspections and Field Operations
Feb. 19, 2026
Photo by United Rentals
united_rentals_branch
Business Info Analysis
United Rentals Partners with Snowflake AI to Translate Data Into Plain Language
Feb. 5, 2026
Photo by SmartEquip
SmartEquip founder Alex Schuessler will continue in the role of president.
Headline News
Alex Schuessler Named President of SmartEquip
Dec. 20, 2025
dubai_skyline
International News
Krank Selected to Join U.K. Trade Mission to the UAE
Nov. 30, 2025
Looking for Something?
Load More Content
