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    Coverage of business trends and technology advancements shaping the rental industry.

    Highlights

    Photo by Trimble
    kirby_smith_trimble_325
    March 27, 2025
    Kirby-Smith Machinery will now sell and support Trimble grade control technology directly to customers using Komatsu, Takeuchi and Hamm earthmoving equipment.
    Photo by SharpGrade
    ctl_grader_blades
    March 18, 2025
    New Zealand equipment designer and manufacturer SharpGrade worked to create products that minimally skilled workers could operate successfully.
    Graphic by Krank
    krank_inspeq_banner
    March 18, 2025
    This app addresses the longstanding challenge of developing a flexible and efficient tool that is customizable to diverse asset classes, providing a comprehensive solution for...
    Photo by John Deere
    jd_644_ptier_225
    Feb. 22, 2025
    These customer-focused updates allow users to access comprehensive jobsite data and machine health information, empowering them to make real-time decisions that drive profitability...
    Photo by John Deere
    john_deere_autonomous_9rx_tractor__13__2025
    Jan. 7, 2025
    Building on Deere’s autonomous technology first revealed at CES 2022, the company’s second-generation autonomy kit combines advanced computer vision, AI, and cameras to help the...

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    Download this eBook covering the 2022 version of the world’s largest rental companies.
    Graphic by MyCranes
    mycrane_marketplace_screenshot_384
    Dec. 7, 2024
    Officially launched at bauma China last month, the Marketplace draws on the strengths of the MyCrane crane rental platform, which is already well-established in highly active ...
    fame_rental_logo_2024
    Nov. 5, 2024
    Customers can gain valuable insights into their local market to help them make critical purchasing, sale, and pricing decisions to optimize their operations.
    Photo by John Deere
    john_deere_smartgrade_550_p_tier
    Oct. 29, 2024
    Expanding offerings for customers, the next generation of SmartGrade is now available in both Leica and Topcon solutions.
    Photo by Kubota Corp.
    kubota_acquires_robotics_company
    Oct. 9, 2024
    Bloomfield’s purpose-built cameras are mounted on tractors and other vehicles common to farming and allow for the capture of detailed plant-level, geo-located images of the entire...