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Product Wire

Photo by Ditch Witch
ditch_witch_directional_drill_jt21_image3_1025
Power Tools

New Ditch Witch JT21 Drill Slashes 40 Percent More Downhole Horsepower than Predecessor

The JT21 features 21,000 pounds of pullback, 20,000 pounds of thrust and 2,250 foot-pounds of torque, allowing crews to complete installations at a fast pace in a variety of soil...
Oct. 28, 2025
Photo by Skyjack
skyjack_sj60ajeapplication_electric_1025
Aerial/Lifting

Skyjack’s New Electric Rough Terrain Articulating Booms Hit the North American Market

Oct. 21, 2025
Graphic by Point of Rental
poronefulfillmentphonesgraphic_1_1025
Software

Point of Rental Gives Mobile App More Fulfillment Features, Especially for Detailed Event Rental Contracts

Oct. 21, 2025
Photo by John Deere
26 P-Tier compact excavator by John Deere.
Compact Equipment

John Deere Debuts Two Redesigned Compact Excavator Models

Oct. 14, 2025
Photo by Skyjack
skyjacksj5545elaunch_1025
Aerial/Lifting

Skyjack Launches New SJ5545 E, Its Highest Working Height Slab Scissor Lift

Oct. 13, 2025
Photo by General Pipe Cleaners
general_pipe_rodrunner_1025
Drain Cleaning Equipment

General Pipe Cleaners’ Rodrunner Sectional Drain Cleaner Handles Clogs in 3- to 10-Inch Lines From 200 Feet Away

Oct. 13, 2025
Photo by Ditch Witch
ditch_witch_w8_truck_vac_225
Mergers & Acquisitions

Ditch Witch to Acquire Tornado Infrastructure Equipment, Vacuum Excavation Truck Maker

Oct. 8, 2025
Photo by Diamond Mowers
diamond_mowers_midmount_boom_mower_1025
Lawn & Garden Equipment

Diamond Mowers Redesigns Mid-Mount Boom Mower for Next-Level Control, Visibility and Roadside Performance

Oct. 7, 2025
Photo by JLG
jlg_519_telehandler_dirt_bucket_1025
Telehandlers

The JLG 519 Telehandler is Redesigned with Enhanced Technology

Oct. 7, 2025

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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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