Texada Launches Field Sales Tracker for Equipment Rental and Dealership Sales Teams
Texada Software, a software provider for the equipment rental industry, has announced the general availability of Texada Field Sales Tracker. Built specifically for heavy equipment rental businesses and dealerships with growing field sales teams, the mobile-first solution provides outside sales reps with unique productivity tools such as optimized route planning, live territory visibility, and AI & voice-enabled data entry.
Field Sales Tracker puts high-velocity sales tools directly into reps' hands. AI route optimization creates smart, visual site visit plans so reps spend more time face-to-face with jobsite managers instead of being stuck in traffic.
While on the road visiting customers, sales reps can use the AI-enabled voice-to-text feature to speak their notes and instantly log tasks before starting the truck. Meanwhile, color-coded map pins show reps and branch managers exactly which accounts are warm and which are going cold. Designed for field efficiency, this mobile toolkit incorporates geofence verification, an optical character recognition business card scanner, and mileage tracking directly from the phone, eliminating manual double entry.
Eliminating administrative friction and wasted drive time
Equipment rental companies and dealerships face increasing pressure to maximize operational efficiency. Outside sales representatives frequently spend hours driving convoluted routes and managing administrative duties with disconnected tools. The lack of centralized visibility leaves branch managers unable to verify territory coverage, resulting in overlapping customer calls, lost pipeline, and inaccurate pricing quotes.
"Field Sales Tracker provides outside reps with an easy-to-use, mobile-first solution that removes guesswork from their daily schedule,” said Matt Harris, Texada Software CEO. “We’ve also tightly integrated Field Sales Tracker with Texada’s Rental & Dealer Growth Platform, ensuring that sales rep activity remains closely connected to the business system of record."
Developed in strategic partnership with RepMove, Texada Field Sales Tracker is built for heavy equipment rental centers and dealerships looking to bring proven mobile sales workflows directly to the field.
"Partnering with RepMove allows us to deliver a best-in-class mobile experience tailored specifically to the daily reality of equipment sales teams," said Harris. "Field Sales Tracker manages the day in the field. Integrating this data with Texada’s equipment industry systems of record ensures seamless continuity between what’s happening in the field and what’s happening in the business."
For more information, visit www.texadasoftware.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.