Renterra, the modern rental management software built for heavy construction equipment rental businesses, announces two new features: Renterra Communications, a built-in hub for every customer call, text, and email, and Renterra Leads, which automatically finds and scores prospective customers near each of a rental company’s branches. Renterra is the first rental management platform to bring native calling, texting, and email together in a single conversation history connected directly to customer records, orders, and invoices.

Rental businesses run on conversations. A contractor texts to confirm a delivery window, calls about an extension, and emails for a copy of an invoice, and until now none of it connected to the rental record. Too often, these conversations go unrecorded, leaving critical details disconnected from the rental and out of reach when your team needs them. Finding new customers is just as scattered, spread across drive-bys, permit searches, and spreadsheets.

With Communications, every call, text, and email from a known customer is automatically attached to that customer and their open orders and invoices. Conversations appear as one cross-channel thread, with calls recorded and transcribed in the same timeline. Teams can use their own business number and email address and respond from their phones while they’re on the go.

“If you’ve ever seen a rental operation on a Monday morning, you’ve seen the phones ringing off the hook and teams running around handling calls, texts, and emails while getting equipment out the door,” said Andy Feis, CEO of Renterra. “So many critical details get lost in the shuffle. We built Communications so anyone on the team can pick up where a teammate left off and Leads so they always know who to call next.”

Renterra is also releasing its brand new Leads feature, helping rental companies find their next customer. Renterra uses AI to surface nearby contractors and active construction permits, scores each lead based on the equipment the company actually rents, and estimates project value using the company’s own rates. One click turns a lead into a customer profile the team can reach through Communications.

Staying connected

Communications & Leads launch following betas with more than 50 rental operations. Beta participants called Renterra Communications a game changer for staying connected with their customers.

“We absolutely adore the new communications feature. Being able to have that direct line of contact with customers is amazing,” said team members at Handy Equipment Rentals. 

Stoney Creek Rentals in Pennsylvania added, “We absolutely love the new text messaging feature! It gets mentioned around our office several times a day how awesome that is.”

Rental companies will also be able to configure AI voice agents in Communications to answer calls after hours or when lines are busy.

To learn more or book a demo, visit getrenterra.com/streamline-operations/communications and getrenterra.com/grow-revenue/permit-and-contractor-prospecting.