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Business & Technology

Photo by SmartEquip
SmartEquip founder Alex Schuessler will continue in the role of president.
Headline News

Alex Schuessler Named President of SmartEquip

His appointment marks a strategic step to accelerate the company’s next phase of expansion and technology leadership across the global equipment industry.
Dec. 20, 2025
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GPS/Telematics

VermeerOne App Facilitates Machine Management

Dec. 16, 2025
Photo by Epiroc
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GPS/Telematics

Epiroc InSite Offers Telematics Management of Hydraulic Attachment Tools

Dec. 16, 2025
Photo by JLG
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Aerial/Lifting

JLG ClearSky Smart Fleet Adds Digital Access Control and Over-the-Air Machine Software Updates

Dec. 9, 2025
Genie
Fault code analysis allows engineers to see which components generate the most service calls, in what environments, and under what loads. When this real-world usage information is paired with design data, it helps shape the next generation of equipment.
GPS/Telematics

How Digital Tools are Transforming Rental Fleet Management

Dec. 4, 2025
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International News

Krank Selected to Join U.K. Trade Mission to the UAE

Nov. 30, 2025
Graphic by MCS Rental Software
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Business Info Analysis

MCS Rental Software Announces Strategic Partnership with Rouse Rental Insights to Bring Intelligence Directly to its Platform

Nov. 24, 2025
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Headline News

The Rental Roadshow Launches Rental Center Tours Online

Nov. 19, 2025
Photo by Pettibone
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GPS/Telematics

Pettibone Offers X-Command Telematics for X-Series Telehandlers and Cary-Lift

Nov. 19, 2025

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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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