MCS Rental Software Announces Strategic Partnership with Rouse Rental Insights to Bring Intelligence Directly to its Platform
MCS Rental Software, global rental software provider, has announced a new partnership with Rouse Rental Insights, the industry’s leading benchmarking and market intelligence provider. This integration marks a significant step in delivering real-time, data-backed clarity to rental businesses, navigating an increasingly competitive market.
As market conditions shift faster than ever, driven by tightening margins, fluctuating demand, and growing customer expectations, rental companies are under pressure to make decisions with greater speed and accuracy. This collaboration puts Rouse’s market data directly inside the MCS ecosystem, giving users immediate visibility into rental rates, utilization benchmarks, fleet performance, and regional trends.
With the Rouse data, instead of relying on gut instinct or outdated reports, MCS users can now compare their performance to trusted industry benchmarks the moment they need them.
By embedding Rouse data natively inside MCS, rental companies gain:
• Rouse’s benchmarking delivered in-platform, eliminating guesswork and giving leaders the context to understand why their numbers are trending up or down.
• Users can confidently price equipment, adjust fleet mix, and evaluate performance based on live industry intelligence.
• With increased transparency into market norms, MCS customers can react more quickly.
“Our customers don’t just want data, they want answers,” said Josh Lewis, president, MCS Rental Software US. “By partnering with Rouse, we’re combining MCS’s operational strength with the most trusted market intelligence in the rental sector. The result: rental businesses that can operate more strategically, confidently, and competitively than ever.”
Rouse Rental Insights’ benchmarking is globally recognized, and this integration strengthens MCS’s broader mission: empowering rental businesses with the tools and insight required to optimize operations, retain customers, and grow profitability in every economic climate.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.