Sunbelt Rentals Supports AEG to Present Live Music Festivals
“We’re excited to support live music events again after the cancellations last year due to COVID-19,” said Mike Rosbrook, national account manager – entertainment solutions, Sunbelt Rentals. “True to The Sunbelt Promise, we make these events happen through availability, reliability and ease — meeting not only the festivals’ equipment needs, but also offering event organizers our support.”
Sunbelt Rentals provides turnkey solutions for power generation and climate control for the festivals – setting up, monitoring and tearing down generators to support lighting, stages, vendors and more, along with supplying air conditioning for VIP tents. In addition to delivering equipment, such as scissor lifts for use by event organizers, Sunbelt Rentals sets up ground protection mats in select areas to preserve the festival site and ensure ADA compliance.
During the six months of planning, Sunbelt Rentals worked closely with AEG to determine equipment needs for both festivals. Sunbelt Rentals has a dedicated team to support live events and provide strategic, customized solutions in consultation with event organizers. The company provided AEG with a one-stop option for a full suite of equipment and services.
“Sunbelt Rentals has been a great partner that truly understands the event business,” said Mike DuCharme, vice president, AEG Presents Nashville. “Sunbelt Rental’s top-notch equipment and expertise in execution help to make the job of putting on large-scale events, like Rocklahoma and Born & Raised, that much easier.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.