Sunbelt Rentals Works with AEG to Present Live Music Festivals

Sept. 9, 2021
Sunbelt Rentals is the official equipment rental provider of the Rocklahoma (September 3–5) and Born & Raised (September 17–19) festivals, partnering with AEG Presents to bring music “back to live.”
Sunbelt Rentals is the official equipment rental provider of the Rocklahoma (September 3–5) and Born & Raised (September 17–19) festivals, partnering with AEG Presents to bring music “back to live.”

“We’re excited to support live music events again after the cancellations last year due to COVID-19,” said Mike Rosbrook, national account manager – entertainment solutions, Sunbelt Rentals. “True to The Sunbelt Promise, we make these events happen through availability, reliability and ease — meeting not only the festivals’ equipment needs, but also offering event organizers our support.”

Sunbelt Rentals provides turnkey solutions for power generation and climate control for the festivals – setting up, monitoring and tearing down generators to support lighting, stages, vendors and more, along with supplying air conditioning for VIP tents. In addition to delivering equipment, such as scissor lifts for use by event organizers, Sunbelt Rentals sets up ground protection mats in select areas to preserve the festival site and ensure ADA compliance.

During the six months of planning, Sunbelt Rentals worked closely with AEG to determine equipment needs for both festivals. Sunbelt Rentals has a dedicated team to support live events and provide strategic, customized solutions in consultation with event organizers. The company provided AEG with a one-stop option for a full suite of equipment and services.

“Sunbelt Rentals has been a great partner that truly understands the event business,” said Mike DuCharme, vice president, AEG Presents Nashville. “Sunbelt Rental’s top-notch equipment and expertise in execution help to make the job of putting on large-scale events, like Rocklahoma and Born & Raised, that much easier.”  

Based in Fort Mill, S.C., Sunbelt Rentals is No. 2 on the RER 100.