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    Highlights

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    Software

    The Next Frontier in Rental Software

    Oct. 22, 2017
    In this month’s cover story we tried to give you a feel for how rental industry software is covering virtually every aspect of a rental operation. Software makes the yard staff...
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    Headline News

    Rentals in the Hurricane Season

    Sept. 15, 2017
    Hurricane season has come, and rather dramatically this year.
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    Rental Profiles

    Why Cooper Works and Here Come the Buyers

    Aug. 16, 2017
    I hope you enjoy this month’s story about Cooper Equipment Rentals. I think you’ll find the story of their dramatic growth to be extremely interesting and relevant.
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    Software

    It’s All in How You Use It

    July 1, 2017
    Software in the rental industry has come a very long way in the past 15, 20 years. For that matter, it’s come a long way in the past five, even the past one!
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    Business Info Analysis

    Investment in Education and Mid-Sized Rental

    June 15, 2017
    It’s not easy to find qualified workers who want to do the kind of physical work that is required in this era when kids tend to grow up sitting in front of computer screens.
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    News & Analysis

    My New Approach to New Year’s Resolutions

    Jan. 1, 2017
    I have a bit of an aversion to New Year's resolutions because my sense of what usually happens is that, in the press of our busy lives, we tend to forget those resolutions by ...
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    Innovative Product Awards

    Product Trends in the Here and Now

    Dec. 1, 2016
    I could easily go on for a few pages about some of the unique products in this year's edition of the RER Innovative Product Awards, but I want to just mention a few that caught...
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    Rental Profiles

    Do You Need a Pump or a Dry Ditch?

    Nov. 1, 2016
    If the rental industry is more capable, it’s because the customer has come to expect it, and that has led to a level of professionalism that probably was unforeseen 20 or 30 years...
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    Software

    Mobility, Mobility, Mobility is the Name of the Software Game

    Oct. 1, 2016
    Mobility is definitely what rental software developers are aiming for – to provide access to the same information on one’s mobile phone or tablet as one finds on one’s laptop ...