Rent Talk


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The Next Frontier in Rental Software

Oct. 22, 2017
In this month’s cover story we tried to give you a feel for how rental industry software is covering virtually every aspect of a rental operation. Software makes the yard staff...
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Headline News

Rentals in the Hurricane Season

Sept. 15, 2017
Hurricane season has come, and rather dramatically this year.
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Rental Profiles

Why Cooper Works and Here Come the Buyers

Aug. 16, 2017
I hope you enjoy this month’s story about Cooper Equipment Rentals. I think you’ll find the story of their dramatic growth to be extremely interesting and relevant.
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It’s All in How You Use It

July 1, 2017
Software in the rental industry has come a very long way in the past 15, 20 years. For that matter, it’s come a long way in the past five, even the past one!
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Business Info Analysis

Investment in Education and Mid-Sized Rental

June 15, 2017
It’s not easy to find qualified workers who want to do the kind of physical work that is required in this era when kids tend to grow up sitting in front of computer screens.
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News & Analysis

My New Approach to New Year’s Resolutions

Jan. 1, 2017
I have a bit of an aversion to New Year's resolutions because my sense of what usually happens is that, in the press of our busy lives, we tend to forget those resolutions by ...
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Innovative Product Awards

Product Trends in the Here and Now

Dec. 1, 2016
I could easily go on for a few pages about some of the unique products in this year's edition of the RER Innovative Product Awards, but I want to just mention a few that caught...
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Rental Profiles

Do You Need a Pump or a Dry Ditch?

Nov. 1, 2016
If the rental industry is more capable, it’s because the customer has come to expect it, and that has led to a level of professionalism that probably was unforeseen 20 or 30 years...
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Mobility, Mobility, Mobility is the Name of the Software Game

Oct. 1, 2016
Mobility is definitely what rental software developers are aiming for – to provide access to the same information on one’s mobile phone or tablet as one finds on one’s laptop ...