Central Oregon Forklift and Equipment Joins LiuGong North America Dealer Network
The LiuGong North America material handling network continues to grow with the addition of Central Oregon Forklift and Equipment. The company’s roots are based in Long Beach, Calif., but the business relocated to Bend, Ore., in the early 1990s.
Both Dee Shields, chief financial officer, and Dan Shields, chief operating officer, of Central Oregon, have family history working within the material handling industry. LiuGong and Central Oregon connected following the discovery of a California dealer advertising in Oregon. Dan Shields noted the desire to add reliable, consistent forklifts to the Central Oregon fleet. The company sells forklifts in Oregon, California, Idaho and Washington.
“We have been looking for something more affordable for our customers, and additionally, the warranty was huge for them too,” Shields said. “LiuGong has been responsive and great to work with. Everyone is very helpful, and we’re so thankful for that.”
Jared Ward, vice president, material handling, LiuGong North America, echoed Shields’ comments in noting the relationship has gotten off to a strong start.
“When our team connected with the Central Oregon group, we knew they were a great potential addition to our material handling dealer network,” Ward said. “Their experience and range covering the Pacific Northwest stood out as we continue to expand our network. We’re committed to serving them with consistent, reliable forklifts.”
LiuGong North America continues to grow its footprint in the North American market by providing high-performance and high-value machines. To learn more about the company, visit https://www.liugongna.com/.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.