Palfinger Expands Bucket Truck Portfolio with New Cable Placer
Palfinger, a global provider of crane and lifting solutions, expands its bucket truck lineup by introducing the PB 38 AT P cable placer, designed specifically for the telecommunications industry. As fiber installation demands continue to rise, this new solution enhances operator productivity while prioritizing safety, reliability, and ease of use. Palfinger unveiled the new cable placer at this year’s Work Truck Week, North America’s largest work truck event.
The PB 38 AT P cable placer joins Palfinger’s comprehensive range of insulated and non-insulated bucket trucks. Palfinger has increased its focus on its bucket trucks to meet industry demand in North America, which includes the essential work of keeping communities and utility infrastructures up and running.
Reliable, safe, and efficient operation with greater reach
Work Truck Week attendees got an exclusive look at the PB 38 AT P cable placer in the Palfinger booth. Standout features include:
- Height & Reach: With a 38-foot platform height, it offers operators 43 feet of working height and side reach of more than 27 feet, allowing greater reach and flexibility.
- Flexible Platform Stowage: It allows operators to conveniently and safely access the platform from the tailshelf or maximize their cargo area.
- Boom operation while in motion: It allows operators to use the boom while the vehicle is in motion, reducing installation time for overhead telecom lines and enabling crews to complete jobs faster and with greater precision.
“The new PB 38 AT P cable placer is an essential part of our expanded global focus on our aerial work platform product category, aligning with our Vision and Strategy 2030,” said Ismael Daneluz, Palfinger vice president of sales & service, North and Latin America. “We are committed to the North American market and to working with our customers and dealers who provide valuable feedback into what they expect from our products. For Palfinger bucket trucks, that includes reliable, innovative, and safe solutions that increase productivity and efficiency.”
Strong service network, maintenance, and support
Palfinger bucket trucks are built to provide fleet operators and contractors with industry-leading reliability and powerful capabilities in the field. Supported by a broad service network and more than 100 mobile service technicians, Palfinger ensures that expert assistance is always within reach. Additionally, these bucket trucks are engineered for low maintenance and easy serviceability, allowing customers who prefer to handle their own maintenance and repairs to do so quickly and efficiently, minimizing downtime and maximizing productivity.
“Our goal is to grow our bucket trucks into a leading product line in North America,” said Brian Heffron, Palfinger North America vice president for sales & service, aerial work platforms, service cranes & crane bodies. “More importantly, we are invested in this segment because our customers need reliable, high-quality solutions. Their work keeps utility infrastructure running, and we understand their need for equipment that enhances productivity while keeping crews safe.”
Reliable premium solutions at Work Truck Week 2025
Palfinger’s presence at Work Truck Week showcased a range of lifting solutions, including:
- PAL Pro 58 Mechanics Truck with PSC 8600 TEC Service Crane – Tailored for Class 5 applications and engineered for weight reduction, extended reach, and high performance.
- PAL Pro 43 Mechanics Truck with PSC 8029 Crane – Enhanced with 52-inch standard compartment height, increased storage while remaining weight neutral.
- HT 160 Hooklift - Known for high performance, easy installation, and user-friendly operation.
With 93 years of history and expertise in the lifting industry, Palfinger continues to drive innovation in the work truck industry. By expanding its bucket truck portfolio, Palfinger strengthens its position as a trusted partner for fleet operators, contractors and utility providers across North America.
For more information about Palfinger, visit palfinger.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.