General Equipment Company Launches New E-Commerce Website
General Equipment Company has launched a new e-commerce website, featuring expanded information and the ability to purchase products, accessories and parts online. Developed in response to customer demand, it offers DIYers, contractors, dealers and others greater access to the company’s full line of hole digging, surface preparation, dust collection, portable ventilation and air scrubbing equipment.
General Equipment’s new website offers the latest pricing information, including customer specific discounts and the ability to request a quote. Upon checkout, customers can view multiple shipping options and rates available. Orders can be paid by credit card or a PayPal installment plan. The website is also designed for those wanting to purchase via a purchase order with no waiting involved for approval. An online credit check is completed within seconds.
To help identify the best product for the application, the website offers greater product detail with a wide selection of videos, spec sheets, operator manuals and other documentation to help make informed decisions with more to be added in the future. General Equipment’s experienced customer service team is also readily available 24/7 to provide technical and sales support if there are any questions.
“Our new website was carefully designed with thought given to information displayed, ease of navigation and e-commerce functionality to provide an excellent experience for all users,” said Jan Wienczkowski, marketing manager for General Equipment. “We’re excited to have our full line of contractor-grade equipment available to a wider range of customers and markets with a whole new level of convenience in online purchasing and shipping options. It opens the door for more people to experience the quality and reliability of General Equipment Company products.”
In business since 1955, General Equipment Company is a family-owned manufacturer of hole digging, surface preparation, dust collection, plus portable ventilation and air scrubbing equipment. For more information, visit the website at www.generalequip.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.