Sonsray’s Case CE Division Expands into the Salinas Market
Equipment dealer Sonsray has expanded its Salinas store as a dual location serving both construction and agriculture equipment. Previously, Sonsray Salinas was solely a Case IH agriculture equipment distributor, but is now a Case Construction Equipment distributor as well. Customers can find both equipment lines under one roof. The facility is equipped for new and used sales, rentals, parts and service.
“Bringing Case Construction Equipment to the Salinas market is a great move,” said Tim DeFrece, general manager, Sonsray Salinas. “There has been no dealer representation for Case CE for over 10 years. The local contractors are excited to have Sonsray here to fulfill their equipment demands, especially with parts and service for their existing equipment. Having access to fully qualified technicians to handle all of their service needs is long overdue. As a dual branch, the Salinas team is looking forward to taking care of both our agriculture and construction customers.”
Sonsray was founded in 2012 and is the largest Case Construction Equipment distributor in the western United States with 15 locations throughout Washington, Oregon, California, Nevada and Arizona.
Sonsray carries the complete line of Case Construction Equipment in addition to Tiger Mowers, Okada demolition hammers, Bomag compaction machines and a wide variety of ground engaging tools and attachments. For more information, visit www.sonsraymachinery.com
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.