Case Dealer Sonsray Machinery Expands into Phoenix and Tucson
Case Construction Equipment dealer Sonsray Machinery is expanding into Arizona with new full-line Case sales, rental and service operations in Phoenix and Tucson. The expansion further establishes Sonsray as the largest Case dealer on the West Coast with 15 locations in five states: California, Washington, Oregon, Nevada and Arizona.
The new Phoenix and Tucson stores are operational now — contact details and address information for each location can be found at SonsrayMachinery.com.
“Sonsray embraces the unique challenges facing contractors on the West Coast and in the Southwest, and now brings its commitment to equipment support and community development to Arizona,” said Leandro Lecheta, head of construction — North America, Case Construction Equipment. “Case and Sonsray share a passion for community building, as Sonsray has actively supported our work with Team Rubicon in providing disaster relief, as well as the good work it does through the Sonsray Force-for-Good Foundation.”
Local equipment owners are encouraged to contact the Phoenix and Tucson Sonsray operations for special introductory incentives, rental options, financing, service plans, and all parts and service needs. To learn more about Sonsray, its full line of Case equipment and the work it does in its communities, visit Sonsray.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.