Case Expands and Adds to North America Dealer Network
Case Construction Equipment has announced several dealer territory expansions in North America as the manufacturer continues to strengthen its nationwide dealer network. Existing dealers have made significant developments in their presence in Connecticut, Indiana, Florida, Michigan and Mississippi, while a new Case dealer has been activated in northern Michigan.
Lee Tractor Co. has expanded its Mississippi coverage with a new location in Pearl, Miss., to serve the Jackson market. Lee has branches in Saint Rose, La., near New Orleans, and Biloxi, Miss.
McCann Industries has expanded to cover northwest Indiana and the Grand Rapids, Mich., market with new locations in Mishawaka, Ind., and Dorr, Mich. McCann has nine branches in the Chicago area, northern Indiana and southern Michigan.
Monroe Tractor has expanded its New England coverage with a new branch location in Windsor, Conn. Monroe has 13 locations in New York, Connecticut and Massachusetts.
Trekker Tractor continued its Florida expansion with a branch in Jacksonville, Fla. The company, an RER 100 rental company, has 15 locations in Florida and Puerto Rico.
Ina Store is a new Case dealer that will cover northern Michigan from Saginaw to Traverse City, with a central location in Tustin, Fla.
“The continued evolution of our dealer footprint in North America is focused entirely on providing improved and expanded services in markets that are important to our construction equipment business,” said Michel Marchand, vice president – North America, Case Construction Equipment. “These developments represent our commitment to customers as we further strengthen our dealer network to meet the needs of the industries that we serve.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.