LiuGong Celebrates 60th Anniversary with International Dealer Conference
LiuGong recently held its 2017 Global Dealer Conference in Changzhou, Jiangsu Province, China. With the theme of “Innovation Creates the Future”, LiuGong shared its 60-year heritage as well as the future expectations with more than 1,000 attendees from more than 70 countries including government officials, industry leaders, LiuGong dealer representatives, media and LiuGong employees.
LiuGong was established in 1958 and has evolved into an international company with 15 product lines, providing comprehensive equipment and service on a global level.
“All the achievements couldn’t have been done without LiuGong’s perseverance and innovation in both technology and management,” said Zeng Guang’an, chairman of LiuGong Group, said in his opening address.
After launching its global research and development center in 2015, LiuGong recently launched its European R&D Center in Poland in September. Together with LiuGong R&D centers in the United States and India, and the industrial Design Center in the U.K., LiuGong provides strong technical support to its customers worldwide as well as innovative product development, the company said. As a result, LiuGong’s H series wheel loaders and E series excavators have been marketed around the world. At the 2016 dealer conference, LiuGong launched its vertical lift wheel loader.
LiuGong now has nearly 300 dealers in six continents, in more than 100 countries. To support its worldwide business, LiuGong has set up a global layout comprising of 12 regional subsidiaries, nine parts distribution centers and three overseas manufacturing plants. With its increasing international business, which reached more than 30 percent in 2016, LiuGong is expanding its overseas assets. In 2017, LiuGong’s Brazil manufacturing plants started volume production. It opened its production capabilities at LiuGong Dressta Machinery in Warsaw, Poland, enlarging its pipe-layer operations and manufacturing LiuGong loaders and excavators for sale throughout Europe.
LiuGong launched its “One Belt and One Road” initiative at the Dealer Conference. It also showcased its 60th anniversary commemorative models and arranged a factory tour of LiuGong’s Changzhou Factory, and its plants for excavators, bulldozers and mining equipment in Eastern China.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.