Photo by LiuGong
Liu Gong Graziano Cassinelli

LiuGong Names Director of Global Rental & Used Equipment

Jan. 14, 2020
LiuGong has named Graziano Cassinelli to lead its newly formed Global Rental & Used Equipment unit.

LiuGong has named Graziano Cassinelli to lead its newly formed Global Rental & Used Equipment unit. As director - global rental and used equipment, Cassinelli brings a wealth of knowledge from years of experience in all aspects of the rental and used equipment business.

“Rental is the largest segment for the construction equipment industry in Europe and North America and is projected to become a leading segment in China,” said Kevin Thieneman, vice president, LiuGong Machinery and chairman, LiuGong North America & LiuGong Latin America. “In addition, effective management of used equipment is an important element to ensuring end users enjoy lower total cost of ownership. This new endeavor will champion LiuGong’s efforts to become a leader in rental and used equipment. Graziano has dedicated his career to rental and used. He has OEM experience at Caterpillar and CNH Industrial as well as dealer experience at CGT and Barloworld. LiuGong is fortunate to have a leader with such rich experience.”

On joining LiuGong, Cassinelli said “With its tough equipment, LiuGong offers the type of machines and equipment that the rental market needs and wants. And the opportunity to spearhead this effort with LiuGong is one that I am looking forward to.”