LiuGong Names Director of Global Rental & Used Equipment
LiuGong has named Graziano Cassinelli to lead its newly formed Global Rental & Used Equipment unit. As director - global rental and used equipment, Cassinelli brings a wealth of knowledge from years of experience in all aspects of the rental and used equipment business.
“Rental is the largest segment for the construction equipment industry in Europe and North America and is projected to become a leading segment in China,” said Kevin Thieneman, vice president, LiuGong Machinery and chairman, LiuGong North America & LiuGong Latin America. “In addition, effective management of used equipment is an important element to ensuring end users enjoy lower total cost of ownership. This new endeavor will champion LiuGong’s efforts to become a leader in rental and used equipment. Graziano has dedicated his career to rental and used. He has OEM experience at Caterpillar and CNH Industrial as well as dealer experience at CGT and Barloworld. LiuGong is fortunate to have a leader with such rich experience.”
On joining LiuGong, Cassinelli said “With its tough equipment, LiuGong offers the type of machines and equipment that the rental market needs and wants. And the opportunity to spearhead this effort with LiuGong is one that I am looking forward to.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.