LiuGong North America Names New Vice Presidents and Directors
LiuGong North America heads into 2022 with an enhanced top level organizational structure as the company continues its efforts to grow both its dealer network and customer base.
“These organizational enhancements were made to ensure our LiuGong North America team is best positioned to support our dealers and customers going into 2022,” said Andrew Ryan, president, LiuGong North America. “These individuals have earned their new positions and are tasked with helping us continue to grow in various markets after a great 2021.”
New Vice Presidents:
Chris Saucedo has been promoted to senior vice president, strategy and customer solutions. Saucedo will lead LiuGong North America’s go-to-market strategy and will focus on products, promotions, and product support in the rental, quarry and aggregates, forestry, industrial, and agricultural segments.
Michel Marchand will assume the role of vice president of sales for the United States and Canada. Marchand will be responsible for all construction equipment and associated work tool and parts sales, while also providing leadership for LiuGong North America’s new dealer recruitment efforts.
LiuGong North America also welcomes Jin Gang as new vice president of finance and supply chain. Gang will lead LiuGong’s finance, accounting, parts operations, sales and operational planning, and human resources teams with a focus on continuous process improvement and process automation.
New Directors:
Jared Ward has been promoted to the newly created position of director for material handling sales. Ward will be responsible for all material handling equipment and associated parts sales in all LiuGong North America’s markets, including Mexico, the Caribbean and Central America.
Steve Smith will continue in his role as director of sales for Mexico, the Caribbean and Central America and will be responsible for all construction equipment and associated work tool and parts sales in these markets. Gang, Saucedo, Marchand, Ward and Smith will report directly to Ryan effective January 1, 2022.
LiuGong North America has also created two new director roles as part of Saucedo’s team. Sam Ternes has been named director, CORE Team. CORE is an acronym that stands for Customer Operational Readiness and Enrichment. Ternes will lead a field-based team focused on growing the LiuGong North America dealer network and will be responsible for developing and executing programs and initiatives to aid those dealers and enhance the customer experience.
Jim Westlake has been named director of technical solutions. Westlake will collaborate with LiuGong’s global engineering teams and work to transform the technical support process to assist dealers, solve technical issues, and provide product improvements.
For more information, visit: www.liugongna.com
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.