Sinoboom and Southeast Asia Rental Company Ban Ngai Sign Order for Over 500 Units
The partnership between Sinoboom and Ban Ngai, one of Southeast Asia’s leading equipment rental companies, has reached a new milestone with the signing of a strategic partnership agreement, including an order for more than 500 Sinoboom units.
The cooperative relationship between Ban Ngai and Sinoboom began in February 2024, and Sinoboom has since been recognized by Ban Ngai as its key supplier, with responsibility for corresponding service support.
On May 17, a formal signing ceremony was held at Ban Ngai’s headquarters, further strengthening the two companies’ strategic partnership and creating a framework for future cooperation.
During the ceremony, a new order was confirmed for more than 500 Sinoboom units, consisting mainly of medium- to high-reach boom lifts that offer high added value, with advanced technologies such as Dual-E Smart Technology, the CARS collision avoidance system, active oscillating function and more available as standard or optional features. The value of this order exceeds the total procurement value between the two parties over the past year and represents a significant expansion of Ban Ngai’s existing fleet.
The basis of the cooperative relationship between Sinoboom and Ban Ngai is a strong commitment to providing high-quality MEWP products and supporting services to the Southeast Asia region. The partnership plays to both companies’ strengths – Sinoboom’s high-quality products and advanced technologies, and Ban Ngai’s position as a renowned and trusted presence in the region, and beyond.
Ong Joe U, managing director of Ban Ngai Group, said, “Ban Ngai strongly values expertise and innovation, and has found in Sinoboom a trusted provider of high-quality products and services that deliver real added value to both our business and our customers. This partnership will support our expansion into new markets while advancing our long-term goal of building a globally leading rental business.”
Susan Xu, group CEO of Sinoboom, said, “Since the beginning of the cooperation between Ban Ngai and Sinoboom, we have recognized that Ban Ngai’s development vision and entrepreneurial spirit are strongly aligned with Sinoboom’s. As kindred spirits, we are glad and honored to be embarking on this next chapter together!”
Founded in 2008, Sinoboom is a global manufacturer of mobile elevating work platform (MEWP) solutions. Its global headquarters is located in Changsha, China - the country’s capital for construction and heavy machinery manufacturing.
To learn more about Sinoboom products and services, visit www.sinoboom.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.