Sinoboom Sells More than 50 High-reach Boom Lifts for Key Middle East Customer
On February 7 Sinoboom dispatched a batch of more than 50 high-reach boom lifts, including the AB46RJ articulating boom lift, to a key Middle East customer that requires large numbers of MEWPs for projects in the Middle East Gulf region. This project breaks the record for the highest single export of such products by a Chinese company, setting a new industry benchmark for the bulk export of high-reach boom lifts from China, Sinoboom said.
AB46RJ is the largest of Sinoboom’s articulating boom lifts, with high vertical and horizontal reach, and up to 455 kg loading capacity. Designed for flexible, precise, user-friendly operation, and with easy fault diagnosis and telemetrics connectivity, it is useful for multi-story construction projects, complex sites, and challenging positioning tasks, with minimum downtime.
Sinoboom Chairman, Steven Liu, and Dawei He, executive assistant to the CEO, led the proceedings.
“We take great honor in cooperating with the customer,” He said. “We will remain steadfast in focusing on the development of a high-quality supply and local product support, ensuring high equipment uptime for our customers and creating the maximum return on investment and value for them! Heartfelt thanks go to the close collaboration of key partner, Al Marwan, and our excellent Middle East subsidiary team, led by Alistair Ali Palacioglu.”
Speaking from the Sinoboom MEA facility, Palacioglu, business development director of Sinoboom MEA, said, “We deeply appreciate the trust and confidence our customers have placed in us. Our team will continuously provide comprehensive after-sales support including spare parts supply and technical training. This encouraging project kicked off the promising year ahead definitely. We are confident with our proven products and customer support and will keep committed to our delivery.”
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Please note, blue equipment color is not available in the U.S.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.