GAM and Haulotte Ibérica Reach Collaboration Agreement in Spain
Spanish equipment rental company GAM and Haulotte Ibérica have confirmed a collaboration agreement to distribute mobile elevating work platforms to Spanish logisticians and manufacturers. GAM specializes in custom solutions for industry, manufacturers and logistics specialists. Haulotte Ibérica, the Spanish subsidiary of the Haulotte Group, covers the Spanish and Portuguese market.
This first agreement between the two companies aims to offer Haulotte aerial work platforms to GAM’s industrial and end user customers. Providing mostly electric models, scissor lifts, vertical masts and articulating booms, they will also focus on providing additional services with full technical support provided for all Haulotte products in Spain.
GAM joins the Haulotte Ibérica network, which includes more than 70 distributors in Spain. GAM’s specialization in the industrial and logistics sectors will allow its customers to use Haulotte’s versatile products in technical and complex environments.
“We are very pleased with the synergy created between GAM and Haulotte, which will allow us to strengthen our presence and penetration in the logistics and industrial sectors,” said Ivan Morodo, general manager of Haulotte Ibérica. “Both companies are focused on providing excellent customer services, as well as innovative and sustainable global solutions that generate long-term customer relationships.”
“At GAM, we always seek to work closely with the best brands to provide to our customers a personalized service, in each of our business areas,” said Luis Turiel, GAM sales director. “Having a partner like Haulotte is an added value, a step forward that allows us not only to collaborate with a world-renowned brandh, but also to expand our business, especially in the logistics and industrial sectors.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.