Haulotte Scandinavia Partners with Norwegian Warehouse Supplier Jungheinrich
Haulotte’s Scandinavian subsidiary is partnering with warehouse products supplier Jungheinrich to increase sales and market share in Norway. The companies are partnering to increase sales and service offerings.
“Jungheinrich and Haulotte have similar business models where safety and quality take precedence over everything else,” said Robert Magnusson, general manager of Haulotte Scandinavia. “Both companies are moving towards fully electric solutions in an environmentally friendly way. Jungheinrich has a very dense network in the Norwegian market, which is also why it is the ideal partner for us.”
“This partnership allows Jungheinrich Norway to enter the lifting equipment market,” said Fredrik Høyer-Dahl, sales manager, Jungheinrich Norway. “We saw a demand among our existing customers for aerial work platforms. This type of equipment was missing from our offering. The similarity between Haulotte and Jungheinrich’s colors is a definite advantage. And the fact that they are a serious player, the third largest people-lifting equipment manufacturer in the world, is also very important. Haulotte is a perfect fit for us.”
Partnering with Jungheinrich is a way for Haulotte to penetrate smaller customer markets, such as logistics players who often need this type of equipment in their warehouses. The collaboration with Jungheinrich will enable the Scandinavian subsidiary to offer an even faster and more efficient local service. Haulotte machines are equipped with numerous diagnostic solutions to facilitate maintenance operations and reduce intervention times. Many Jungheinrich technicians have been trained on the Haulotte’s aerial work platforms. Customers will therefore have a single service contact, regardless of the type of machine supplied by Jungheinrich.
The most popular Haulotte aerial platforms are already available from Jungheinrich in Oslo. The feedback has been very positive, said Jungheinrich staff. “Everything we’ve received so far has gone quickly,” said Høyer-Dahl.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.