Haulotte’s Scandinavian subsidiary is partnering with warehouse products supplier Jungheinrich to increase sales and market share in Norway. The companies are partnering to increase sales and service offerings.
“Jungheinrich and Haulotte have similar business models where safety and quality take precedence over everything else,” said Robert Magnusson, general manager of Haulotte Scandinavia. “Both companies are moving towards fully electric solutions in an environmentally friendly way. Jungheinrich has a very dense network in the Norwegian market, which is also why it is the ideal partner for us.”
“This partnership allows Jungheinrich Norway to enter the lifting equipment market,” said Fredrik Høyer-Dahl, sales manager, Jungheinrich Norway. “We saw a demand among our existing customers for aerial work platforms. This type of equipment was missing from our offering. The similarity between Haulotte and Jungheinrich’s colors is a definite advantage. And the fact that they are a serious player, the third largest people-lifting equipment manufacturer in the world, is also very important. Haulotte is a perfect fit for us.”
Partnering with Jungheinrich is a way for Haulotte to penetrate smaller customer markets, such as logistics players who often need this type of equipment in their warehouses. The collaboration with Jungheinrich will enable the Scandinavian subsidiary to offer an even faster and more efficient local service. Haulotte machines are equipped with numerous diagnostic solutions to facilitate maintenance operations and reduce intervention times. Many Jungheinrich technicians have been trained on the Haulotte’s aerial work platforms. Customers will therefore have a single service contact, regardless of the type of machine supplied by Jungheinrich.
The most popular Haulotte aerial platforms are already available from Jungheinrich in Oslo. The feedback has been very positive, said Jungheinrich staff. “Everything we’ve received so far has gone quickly,” said Høyer-Dahl.