Sinoboom BV Appoints Regional Manager for Italy and the Balkans
Sinoboom’s European subsidiary, Sinoboom BV, welcomes Daniele Lanzini to the team as regional manager for Italy and the Balkans.
A veteran of the Italian access sector, Lanzini brings a wealth of valuable experience as co-founder of Centro Elevatori, which has been Sinoboom’s partner for several years and will remain as a Sinoboom dealer for Italy. As a result, Lanzini has great familiarity with the Sinoboom product range, and will bring the benefits of this in-depth knowledge to customers across Italy and the Balkan region.
“I’m really happy to have been able to recruit such a knowledgeable and well-known person to lead our team in Italy and the Balkans,” said CEO Tim Whiteman.
Erik Geene, vice president of business development, added, “I’ve known Daniele for many years, his experience and professionalism will drive our sales in Italy and across the Balkans.”"Sinoboom’s high quality products are already known in Italy and the company’s recent investments in European structures and support make the product very attractive to Italian rental fleets,” said Lanzini. “I’m really looking forward to working with the team.”
This appointment is the latest step in the establishment of a robust European base for Sinoboom, supplying customers across the region with high-quality MEWPs and full-service support.
Lanzini’s appoint is effective immediately.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.