Photo by Sinoboom
Sinoboom Daniele Lanzini

Sinoboom BV Appoints Regional Manager for Italy and the Balkans

Jan. 3, 2021
Sinoboom’s European subsidiary, Sinoboom BV, welcomes Daniele Lanzini to the team as regional manager for Italy and the Balkans.

           Sinoboom’s European subsidiary, Sinoboom BV, welcomes Daniele Lanzini to the team as regional manager for Italy and the Balkans.       

     A veteran of the Italian access sector, Lanzini brings a wealth of valuable experience as co-founder of Centro Elevatori, which has been Sinoboom’s partner for several years and will remain as a Sinoboom dealer for Italy. As a result, Lanzini has great familiarity with the Sinoboom product range, and will bring the benefits of this in-depth knowledge to customers across Italy and the Balkan region.       

     “I’m really happy to have been able to recruit such a knowledgeable and well-known person to lead our team in Italy and the Balkans,” said CEO Tim Whiteman.  

       Erik Geene, vice president of business development, added, “I’ve known Daniele for many years, his experience and professionalism will drive our sales in Italy and across the Balkans.”

       "Sinoboom’s high quality products are already known in Italy and the company’s recent investments in European structures and support make the product very attractive to Italian rental fleets,” said Lanzini. “I’m really looking forward to working with the team.”

       This appointment is the latest step in the establishment of a robust European base for Sinoboom, supplying customers across the region with high-quality MEWPs and full-service support.

       Lanzini’s appoint is effective immediately.