Sinoboom European and North American Subsidiaries Open
Sinoboom’s North American and European subsidiaries today took possession of their new regional headquarters in the U.S. and Europe as part of the parent company’s global marketing and support strategy.
“We are delighted that Sinoboom BV in Europe and Sinoboom North America LLC have been able to complete this auspicious stage in their development on time and simultaneously,” said Susan XU, general manager of parent company Sinoboom Intelligent Equipment.
Both facilities will be used to receive scissor lifts, boom lifts and other types of mobile elevating work platforms (MEWPs), also known as aerial work platforms, from the company’s extensive range of products. Sinoboom started production more than 12 years ago and was the first Chinese company to design and build its own booms. It is now a leader in the production of all kinds of MEWPs.
“We have chosen to locate in Houston, Texas, because of its unrivalled transportation links and close connections to major commercial activities,” said Kolin Kirschenmann, CEO of Sinoboom North America. “We are now finalizing a full team to support our customers across the U.S. and Canada and look forward to success!”
“Our purpose-built facilities in Ridderkerk have been an important part of this industry for many years and we are delighted to be able to refurbish them and give them a new lease of life with a new, high quality brand of MEWPs,” said Tim Whiteman, CEO of Sinoboom BV. “We expect our team will rapidly make this an important hub in the European industry.”
Both facilities are now waiting for the imminent arrival of their first consignments from Sinoboom’s modern factories in Changsha, China. All equipment will be thoroughly checked and prepared before being transported to customers across North America and Europe.
Sinoboom was founded in February 2008 and is headquartered in Changsha, China. Sinoboom’s products are readily available across China as well as Southeast Asia, Australia, the Middle East, South America, North America and Europe.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.