Case Construction Names Terry Dolan Head of Sales and Marketing
Case Construction Equipment has introduced Terry Dolan as its new head of sales and marketing for Case in North America. Dolan is a longtime construction industry executive who previously worked in the Case organization in various strategic, sales, marketing and training roles. He has spent the last 20 years leading major global brands in sales and marketing positions and will now lead Case commercial operations in North America.
“We are fortunate to have someone of Terry’s caliber and experience lead our North American sales and marketing team,” said Leandro Lecheta, head of construction — North America, CNH Industrial. “His customer-focused leadership and deep knowledge of the industry will build on the growth initiated by our most recent innovations in product and support.”
“I’m looking forward to rejoining the Case organization as I’ve always had a great passion for the construction industry — my home office is still filled with Case memorabilia and I look forward to leading this iconic American brand into its next generation,” said Dolan. “The Case team’s focus on practical innovation and intuitive solutions, its gains in sustainability and alternative fuels, and the brand purpose of building communities all establish the foundation that will drive our accelerated growth.”
Dolan most recently was president of Hy-Brid Lifts and will continue as a director of that company.
Dolan lives in Wisconsin and will be based out of the brand’s headquarters in Racine. He takes over for George Preocanin, who is retiring after more than 36 years in the CNH Industrial and Case organizations.
“George is highly respected throughout our entire organization, and while we will miss him, we also wish him the best as he enjoys his well-deserved retirement,” said Lecheta.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.