Custom Equipment Names Industry Veteran Terry Dolan President and CEO

Custom Equipment as hired industry veteran Terry Dolan as its president and CEO. Dolan brings nearly 30 years of experience in the rental, construction and equipment industries and will lead the overall direction and strategy of the organization.

Michael Roth

Feb. 1, 2019

2 min read

Terry Dolan brings nearly 30 years of experience in rental construction and equipment industries — Terry Dolan brings nearly 30 years of experience in rental, construction and equipment industries.

“Terry’s background and industry experience are the perfect fit for the company’s future,” said Steve Ellis, Custom Equipment chairman of the board. “He has a strong and proven background in construction equipment and channel development and has extensive knowledge of the rental industry both in North America and internationally.”

Dolan has a reputation for building strong organizations with his customer-first approach, starting with the customer’s challenges, then developing products and services that enable them to be more productive. He has more than 20 years of executive and general management experience in the industrial equipment and rental sector, including leading national sales, operations and marketing teams. His experience has provided him with a strong background in the construction, agriculture and mining sectors.

Dolan began his career in his home state of New Jersey, working for a large equipment dealer. From there, he spent 10 years in various marketing and distribution roles with Case, helping to transform the marketing initiatives of the company. He had several leadership positions at Ingersoll Rand, including vice president of sales and marketing for all construction equipment businesses. This expanded his experience with used equipment manufacturing and company-owned dealers in the U.S., Europe and Southeast Asia.

Dolan later became executive vice president of commercial and industrial groups at Generac Power Systems, including its subsidiaries Magnum, Towerlight and MAC Heaters. Dolan then became president of Ritchie Bros. Auctioneers U.S. and Latin American markets, overseeing 23 operations within the U.S. and Latin America.

“Custom Equipment has a strong reputation for developing and delivering a quality product,” Dolan said. “I’m looking forward to becoming an integral part of this team and executing a growth strategy to continue the company’s trajectory of success.”

Custom Equipment engineers and manufacturers all-purpose Hy-Brid Lifts brand of scissorlifts in self-propelled and pusharound models.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.