Interviews with important figures in the equipment rental industry.


Rermag 11596 Reachmaster B35 Eb Over Ledge And Down

Interview with Ebbe Christiansen: Let the Equipment Think!

Sept. 2, 2019
RER interviews Ebbe Christiansen, president of Reachmaster about anti-entrapment systems, load sensing and the new ANSI standards, how seat belts saved millions of lives and more...
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Business & Technology

Interview with Robert Gray: Real Business Value

Aug. 8, 2019
Robert Gray, vice president of sales & marketing, Wynne Systems, talks about the company’s new features such as MobileLink, ReadyLink and its new acquisition, Dispatching Solutions...
Rermag 11501 Orion Image Dispatch Center Orion Soft 0

Interview with Patrice Boivin: Web Portal Trend is Taking Off

Aug. 3, 2019
RER talks with Patrice Boivin, CEO of Orion Software, about its enhanced web portal, web-based forms for technicians, notifications to mobile devices, and more.
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Interview with Alert’s Kara Longmire: Reducing Touch Costs

July 31, 2019
RER interviews Kara Longmire, co-president & CEO, Alert Management Systems about its new interfaces to SmartEquip & Rouse Analytics, its Job Costing Module, improved online options...
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Business & Technology

Interview with Wayne Harris: Hundreds of Developments

July 27, 2019
RER talked with Wayne Harris, CEO of Point of Rental Software, about the company’s new software offerings, integration with telematics, online reservations, its new integration...
Photo by Custom Equipment
A Custom HyBrid lift at work in a stairwell.

Interview with Custom Equipment’s Justin Kissinger: A Ladders-Last Approach

Oct. 14, 2018
RER interviews Justin Kissinger, vice president of marketing, Hy-Brid Lifts by Custom Equipment about the benefits of a low step-in height, tool trays and pipe racks to help load...
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Interview with Bronto Skylift: Taller and Taller

Oct. 10, 2018
RER interviews Janne Pulkkinen, vice president North America; Johanna Kulmala, marketing manager, and Alan Hoffman, sales manager, Bronto Skylift about fleet management, the wind...
Photo by Snorkel
The Snorkel Guard is a valuable safety feature.

Interview with Snorkel’s Matthew Elvin: Platform Load Sensing

Oct. 7, 2018
RER interviews Snorkel CEO Matthew Elvin about electric scissors, engine-mounted generators on boomlifts, growing international demand for aerial work platforms, the benefits ...
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International News

Interview with Paul Jensen: Electric Architecture Aerials

Sept. 29, 2018
RER talks with Paul Jensen, marketing communications & customer analysis manager, Haulotte Americas, about electric architecture machines, new mobile apps, growing use of data...