Case Construction Equipment Names 2020 Diamond and Gold Dealers
Case Construction Equipment has named its 2020 “Diamond Dealer” and “Gold Dealer” award recipients as part of its North American Construction Equipment Partnership Program. The awards recognize dealerships across the United States and Canada for excellence in five categories including sales performance, marketing and communications, product support, parts support and training.
The 2020 Diamond Dealer award winners are: ASCO Equipment (Texas), Groff Tractor (Pa., Md., N.J.), J.R. Brisson Equipment (Ontario, Quebec), Longus Equipment Inc. (Quebec), McCann Industries Inc. (Ill., Ind., Mich.) and Redhead Equipment (Saskatchewan).
The 2020 Gold Dealer award winners are: Crawler Supply (La.), Eagle Power & Equipment (Del., Pa.), HiTrac (1974) Inc. (Winnipeg, Manitoba), Kucera Group (Ontario), Lawrence Equipment (Va., N.C.), Medico Industries Inc. (Pa.), and Monroe Tractor (N.Y., Mass., Conn.).
“One of the most important ways that Case differentiates itself is through a dealer network that delivers a complete experience of service and support — from the initial purchase of a machine through its entire life cycle,” said Terry Dolan, vice president — North America, Case Construction Equipment. “These exemplary partners have the expertise and business relationships that keep people coming back through their doors, and they’ve done outstanding work representing the Case brand.”
The Case Partnership Program is designed to increase dealer performance per the results of a dealer assessment while encouraging them to excel in their role as a “Professional Partner” to customers. Visit CaseCE.com and access the dealer locator to find the nearest Case dealer.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.