Durante Rentals Acquires Quality Rent All in Carmel, N.Y.

Durante Rentals has acquired Quality Rent All, Carmel, N.Y., now the company’s fifth rental center and third location outside of the five boroughs of New York. Durante has branches in the Bronx, Queens, Mt. Vernon and Elmsford, N.Y.

Michael Roth

Dec. 15, 2015

2 min read

Durante Rentals39 fifth location and its third outside the five boroughs comes from its acquisition of Quality Rent All — Durante Rentals' fifth location, and its third outside the five boroughs, comes from its acquisition of Quality Rent All.

Quality Rent All was established in 1989 by founders Tim and Marilyn Plummer.

“The Plummers built a really nice business over the years and we are pleased that they will be our first acquisition,” said John Durante, president of Durante Rentals. “We are eager to welcome Quality Rent All customers and their staff to the Durante team. We are extremely excited to work with their nephew, Lou Alagno, who has been promoted to manage the new store. Lou has 16 years of experience working for his aunt and uncle and has literally grown up in the business.”

Durante Rentals will expand the current product line with the addition of new equipment categories such as boomlifts, loaders, excavators, light towers and generators. There will also be a large Takeuchi earthmoving machine presence as Durante Rentals, under its New York Takeuchi brand, is the area’s authorized Takeuchi dealer offering new and used excavators, skid-steer loaders, track and wheeled loaders for sale.

“This acquisition is critical to our rapid growth in the New York area,” said CEO Anthony Durante. “It allows us to better serve our valued customers located north of our current Elmsford location. It is perfectly aligned with our long-term goal of developing emerging markets to expand our overall presence.”

“Durante Rentals has been extremely successful opening up cold starts in the N.Y. Metro area,” added Chris Jones, chief financial officer and co-founder of Durante Rentals. “While there are sure to be challenges ahead, I know our talented staff will do a great job of integrating an existing company into our culture and our way of doing business. This successful integration will serve as the template for other potential acquisitions in the area.”

Every time Durante opens a new location it emphasizes its commitment to the community by developing strong ties to local charities, municipalities and other local businesses.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.