Durante Rentals Opens Brooklyn Branch, the Company’s Ninth

Oct. 4, 2017

2 min read

Durante Rentals39 Brooklyn location is the company39s ninth location and third in New York City — Durante Rentals' Brooklyn location is the company's ninth location and third in New York City.

Durante Rentals continues its rapid expansion with a new rental center opening in Brooklyn, N.Y. The fully renovated and strategically located store in the Bushwick section of Brooklyn, is a full-service equipment and tool rental facility offering rentals, sales, parts, service and training. The new Durante Rentals Brooklyn location is situated near the area’s major commercial and non-commercial thoroughfares such as Jackie Robinson Parkway, Jamaica Avenue, Bushwick Avenue, Eastern Parkway and Atlantic Ave.

The branch is Durante Rentals ninth location and third in New York City. Its Durante Rentals’ second location to open in the past 90 days, having opened its Danbury, Conn., store in late July. Durante Rentals also has branches in Brewster, N.Y.; The Bronx; Carmel, Elmsford, Flushing, Mt. Vernon and West Nyack, N.Y.

“We are excited, and more importantly, so are the local contractors as there aren’t many equipment and tool rental choices in this particular area of Brooklyn,” said Durante Rentals co-founder Anthony Durante. “With its central location and proximity to the city, we are now better equipped to service our large Manhattan customer base as well.”

The Brooklyn store will offer a variety of tools and equipment for construction, industrial, landscape and homebuilding applications. With one of the newest fleets in the Tri-State area, the company is well equipped with boomlifts, light towers, air compressors, forklifts, mini-excavators, generators, scissorlifts, and more. The indoor showroom features chainsaws, power cutters, safety gear, diamond blades, traffic safety products, accessories and more. The Brooklyn location will also offer sales, parts and service.

“Over the past few years, Brooklyn has seen an unprecedented renaissance that is still ongoing,” said co-founder John Durante. “This area is part of a more recent transformation and the initial feedback from the local community has been overwhelmingly positive. Many have commented that our yellow, white and black color scheme adds some much-needed color and vibrancy to the area.”

The location will also serve as a Takeuchi earthmoving equipment showroom with Durante Rentals serving as Takeuchi dealer for the five boroughs of New York plus Westchester, Rockland and Putnam Counties.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.