Durante Rentals Named Takeuchi Dealer for 11 Counties in North New Jersey
Durante Rentals was selected the new Takeuchi dealer for North New Jersey, the companies announced. The new territory will span 11 counties: Bergen, Essex, Hudson, Hunterdon, Middlesex, Morris, Passaic, Somerset, Sussex, Union and Warren.
The New Jersey-based dealership will offer sales, parts and service for the entire line of Takeuchi earthmoving equipment, including mini-excavators, skid-steer loaders, track loaders, and wheel loaders.
Durante’s New York-based dealership, New York Takeuchi, was recently named one of Takeuchi’s top dealerships in the United States, based on total market share.
“We look forward to continuing our strong relationship with Takeuchi as the new dealer for Northern New Jersey,” said Chris Hamblet, vice president of NY-NJ Takeuchi Sales at Durante Rentals. “We’re confident we can duplicate the success we’ve had with our New York Takeuchi division as we’ll continue our winning formula of providing quality machines, honesty, integrity, and above all the highest level of customer service in the industry.”
For the next few months, the Northern New Jersey territory will be serviced by the Durante Rentals West Nyack store, which borders Northern New Jersey, as well as their Brooklyn store, which provides easy access via the Verrazano Bridge and Outerbridge Crossing.
“We are currently looking at strategic locations for our New Jersey-based dealership,” said John Durante, co-owner of Durante Rentals. “In the coming months, we plan to secure a prime location and assemble a professional and knowledgeable New Jersey-based sales team.”
The New Jersey location will also serve as Durante Rentals 10th rental store and its first in the state of New Jersey. It will offer a variety of construction rental equipment and tools including aerial lift equipment, material handling equipment, landscaping equipment, quality used equipment and more. Durante Rentals currently has eight New York-based rental centers: Brewster, Brooklyn, the Bronx, Carmel, Elmsford, Flushing, Mt. Vernon, and West Nyack. It also has a branch in Danbury, Conn.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.