Point of Rental Software Acquires The Owl, A Rental Data Insights Platform Founded by Industry Veterans

Point of Rental Software, a global leader in rental management solutions, today announced the acquisition of The Owl, a rental data insights platform founded by industry veterans Anthony Durante and John Feliciano.

More than a technology acquisition, the move represents a strategic investment in deep rental industry knowledge and leadership.

Durante, co-founder and former CEO of Durante Rentals, as well as a longtime contributor to the American Rental Association, has built his career around operational excellence, benchmarking, and industry collaboration. Feliciano brings extensive hands-on rental experience and a shared passion for helping rental companies leverage data to make smarter, more confident decisions.

Together, they founded The Owl to bridge the gap between raw data and real-world rental operations, turning performance metrics into practical, actionable insight.

“This acquisition is about more than technology,” said Wayne Harris, CEO, Point of Rental. “It’s about bringing industry knowledge into the heart of our innovation strategy. Anthony and John understand rental businesses because they’ve led them. Their experience and commitment to advancing the industry align perfectly with our mission.”

The Owl will be integrated into Point of Rental’s Rental Intelligence Suite, enhancing analytics capabilities with insights shaped by real-world operational experience. Customers will benefit from more meaningful benchmarking, clearer performance visibility, and tools built by people who understand the day-to-day realities of running a rental company.

“I’ve long respected Point of Rental as the true leader in rental software,” said Durante. “They’ve consistently evolved, innovated, and raised the standard for what technology can do for rental businesses. Joining their team is incredibly exciting for me. Together, we have an opportunity to combine deep industry experience with best-in-class technology to deliver even greater value to rental companies worldwide.”

Feliciano added: “We built The Owl because we saw firsthand how powerful data could be when it’s presented in a way operators can truly use. Joining Point of Rental gives us the scale to continue that mission: helping more rental companies turn information into impact.”

Point of Rental will retain The Owl’s core team, with both Durante and Feliciano playing key roles in advancing analytics strategy and continuing to contribute their industry expertise.

With this acquisition, Point of Rental reinforces its long-term commitment to the rental industry, investing not only in technology but in the people and expertise that drive it forward.