Point of Rental Moves Into eCommerce with Acquisition of RentItOnline
Point of Rental has acquired RentItOnline, a Slovakia-based online booking engine and customer app for the equipment rental industry.
“RentItOnline does a great job of enhancing a hire or rental store’s customer experience,” said Point of Rental CEO Wayne Harris. “As transactions are taken care of online more than ever, we feel that RentItOnline is going to enhance our current products. We want to ensure that businesses using Point of Rental are able to continue to provide a superior customer experience.”
Point of Rental will first focus on integrating RentItOnline with its Syrinx product to give the platform full eCommerce capabilities, from website to customer portal.
“From the time our platform was first introduced, it was clear that integrating into rental software would be beneficial to our customers,” said RentItOnline founder Glenn Pearson. “When Point of Rental approached us, agreeing to become part of the leading global rental software provider was an easy decision.”
The team behind the software will also join Point of Rental to help ensure everything works together. Pearson and lead developer Matej Gabris will be a part of the continued development of the platform and its improvement.
“I am looking forward to working with people who recognize that digitization can bring new insights to rental companies, free their employees from repetitive tasks, and allow them to focus on serving their customers better,” Pearson said.
To learn more about RentItOnline, visit rentitonline.com. To see what Syrinx already offers hire and rental businesses, visit pointofrental.com/syrinx.
Point of Rental Software provides smart, scalable rental and inventory management software to over 5,000 business locations of all sizes and industries. It has offices in the U.K., U.S., Australia, and South Africa. Visit pointofrental.com or email [email protected].
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.