Rojas Heavy Equipment Becomes LiuGong North America Dealer
The LiuGong North America team welcomes a new dealer in its home state of Texas with the addition of Rojas Heavy Equipment. Covering the southern coastal markets of Texas, Rojas Heavy Equipment has several locations throughout the area. The dealer headquarters is in Alamo, Texas, with additional branches in Laredo and Brownsville. Rojas will look to expand within the San Antonio and Corpus Christi markets as well.
Rojas Heavy Equipment has a range of excavators, wheel loaders and Dressta dozers within its fleet. The company is also working on upgrading or constructing new facilities within the region for its branches, including relaunching its dealership in South Texas. Founded in 2008 and nearing 15 years as a company, Rojas Heavy Equipment has made significant strides as a business, evolving from sales only to adding rental equipment, and later rental retail. With the Rojas headquarters in Alamo located five hours south of LiuGong’s North American headquarters in Katy, Texas, there is a natural connection.
“The relationship is going great, as we’re working hand-in-hand to grow together,” said Efrain Rojas, president and general manager, Rojas Heavy Equipment. “We’ve gotten really good feedback on our equipment from the customers, and the LiuGong team treats us so well.”
“Rojas Heavy Equipment has had an impressive first few months joining the LiuGong family,” said LiuGong North America president Andrew Ryan. “Rojas has shown a clear focus and service on the South Texas region and is committed to growth and serving customers throughout the southern coastal markets.”
For more information on the company, visit https://www.rojasheavyequipment.com. To learn more about becoming a LiuGong dealer, visit https://www.liugongna.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.