LiuGong North America Adds Crouse Equipment to Dealer Network
LiuGong North America has named Crouse Equipment as a new construction equipment dealer. The Sheridan, Ark.-based dealer is centrally located in the state. As a LiuGong construction equipment dealer, Crouse will sell both excavators and wheel loaders.
Crouse Equipment president Dean Crouse has conducted due diligence over several months to gain more insight into LiuGong’s products, services and support network. “I think it's going to be a good move for both of us,” Crouse said. “It will let us be more diversified in different industries where we've struggled before.”
Crouse hailed the direct relationship in working with LiuGong’s dealer support team as one of the key reasons for the new agreement. “They've been very open and forthcoming and answering any concerns or questions,” Crouse said. “There’s a group here that is wanting to grow. They are open-minded and listen and address concerns that their dealers have. And I really think that's the direction they're going to be headed.”
Adding another dealer in this region continues to strengthen the LiuGong dealer network. “The further development of LiuGong’s dealer network is central to our growth strategy in North America,” said Andrew Ryan, president, LiuGong North America. “We believe LiuGong machines are some of the best available in our industry and we want great partners to represent and support them with our customers. We’re confident in the Crouse team and thrilled to have them as partners as we introduce our brand in Arkansas.”
Crouse said the other major contributing factor for the new agreement was product and parts availability. With continued global supply chain constraints, ensuring there are enough machines present was key to the agreement.
“If you can’t get the product, you can’t sell it,” Crouse said. “They’re very transparent about what they have, where they have them and what’s coming down the pipeline.”
Founded in 1985, Crouse Equipment is a family-run company that has focused mainly on the forestry space. With LiuGong, Crouse is keen to expand its business to other segments, including quarry and aggregate and plastic recycling. For more information on the company, visit www.crousetruckparts.com.
LiuGong North America continues to grow its footprint in the North American market by providing high-performance and high-value machines. To learn more about becoming a LiuGong dealer, visit www.liugongna.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.