LiuGong North America Adds Love Power Equipment to its Dealership Lineup
LiuGong North America has added Love Power Equipment to its dealership lineup. Love Power Equipment, located in Homosassa, Fla., sells to a six-county area north of Tampa and is a full-line LiuGong dealer that sells both forklift and construction equipment.
Owner Chad Halleen was looking to expand his 32-year-old owner/operator business in western Florida, so he added LiuGong products to a line that also includes automotive dealerships and motorsports products. Halleen works in partnership with Love Power general manager Steve Craig.
“Florida has a great opportunity with a lot of construction projects going on, and it was exciting for us to be in this space,” Craig said. “The LiuGong management team has a great and diverse background to grow their business, and that’s why we joined forces. One of the things that’s very exciting about the whole management team is these guys are just a phone call away. These guys reach out to us, and we’re reaching out to them every week.”
The two met with LiuGong’s leadership team and officially joined the fold following the 2022 AED (Associated Equipment Distributors) Summit in nearby Orlando. Craig and Halleen said they welcome the quick and direct line of communication to the LiuGong leadership and management team.
“We want to grow with someone that also wants to grow to be a part of something big, and that’s what we believe LiuGong will be able to do,” Halleen said. “The communication here is very collaborative. Our voice here is heard by the manufacturer, which is not always the feeling you get. When you talk to the LiuGong team, you’ll talk to them directly; you won’t get handed off to someone to suggest a 10-minute Zoom call, three weeks from now.”
The company is looking to expand its footprint through construction projects near and north of Tampa, with toll roads, freeway expansions and small agricultural projects potentially on the radar.
“With Florida serving as a hotbed of activity for construction projects and economic development, it’s exciting to welcome a new western Florida-based dealer to the LiuGong family,” said LiuGong North America president Andrew Ryan. “We’re committed with our team to support Love Power Equipment as they grow their business. We’re thankful they’ve chosen LiuGong for their construction equipment and forklift needs.”
For more information on the company, visit http://www.lovepowerequipment.com. To learn more about becoming a LiuGong dealer, visit https://www.liugongna.com/.
To read an interview with Kevin Thieneman, chairman of LiuGong North America, visit: https://www.rermag.com/news-analysis/supply-side/article/21238083/interview-with-kevin-thieneman-the-art-of-cost
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
