Lift Atlanta has joined the expanding LiuGong North America dealership network in the South. Leaders of the North Georgia-based business said they were looking for a new manufacturer at the end of 2022 and were intrigued by what they heard from current LiuGong dealers and their customers.
“LiuGong reached out to us to see if we would be interested in the line,” said Lift Atlanta president Mark Milovich. “After talking with several LiuGong North America dealers and some end users, we liked what we heard and decided to enter into a dealer agreement with LiuGong.”
Lift Atlanta is headquartered in Decatur, Ga., with an additional location in Augusta. The company was founded as a forklift dealer in 1975 by Mitchell Milovich, Lift Atlanta CEO. He brings a wealth of experience to the LiuGong North America dealer network with a background in the material handling industry since the mid-1960s.
The business covers Georgia and parts of South Carolina, primarily serving recycling, concrete, lumber and brick and block industries, as well as national retailers and shipping companies.
Jared Ward, vice president Material Handling Division, LiuGong North America, welcomed the company to the network.
“As we continue to look for dealers to serve customers and key regions, it was apparent from its history that Lift Atlanta fit our needs in the material handling space,” Ward said.
LiuGong North America president Andrew Ryan said Lift Atlanta is a highly respected dealer in the South, and they are looking forward working together to expand their business in the area.
“The people at Lift Atlanta know what it takes to be a reliable resource for their customers, and we know that service will extend to our products,” he said. “Their reputation with their customers will be key to expanding our dealer network and increasing sales in the region.”
Milovich said Lift Atlanta seeks out trustworthy manufacturers that stand behind their products with excellent service, and the partnership with LiuGong North America is an extension of that strategy.
“We try to align ourselves with quality manufacturers – ones that we, as well as our customers, can trust for quality goods and services,” he said.
For more information on the company, visit liftatlanta.com/. To learn more about becoming a LiuGong dealer, visit liugongna.com/.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.