Customers of tool and equipment rental stores using Point of Rental’s Elite RMS are about to get a major ecommerce upgrade. The company’s new Elite storefront is designed to deliver a faster, smarter, and more intuitive online shopping experience.
Consumers can now see real-time item availability, compare items, view suggested add-ons, and check out with ease. On the backend, rental teams benefit from streamlined customer communication, simplified payment collection, and more opportunities to upsell.
It also integrates with Elite’s Consumer Portal, automatically creating new contacts or connecting to previous customer records to ensure seamless access and account management. Logged-in contract customers can even see their specific contracted rates.
“This is more than a storefront; it’s a shift in how rental businesses connect with their customers. We’re empowering stores to meet today’s expectations and lead the industry into the future,” said Point of Rental CEO Wayne Harris.
At the heart of the new storefront is Product Supercharger, part of Point of Rental’s Rental Intelligence (RI) suite. Supercharger uses a product’s make and model number to automatically generate SEO-friendly full product descriptions and short descriptions. This increases organic traffic to online catalogs while giving consumers product insights that are comprehensive, compelling, and easy to read.
The new storefront is now available for general tool and equipment rental businesses. Point of Rental is actively expanding functionality to support event rental businesses, with enhancements underway to handle item packages, large inventory quantities, and additional complexities. A full-industry rollout is expected in the coming months.
For more information, visit pointofrental.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.