Point of Rental Adds Item Options Functionality to its Elite Product
Point of Rental’s Elite product now gives rental operators the ability to customize their catalogs in a way that makes it easy to match consumer needs using Item Options.
Job conditions often require a specific engine type, tire type, or other unique features. Before the Item Options feature, users entered item option details in other unused fields, which are often non-indexed. In other cases, businesses would have to “put eyes on” an item to verify the available options. Item Options allows for enhanced searchability and for counter agents to find the right item to rent, every time.
“Once you’ve set the options for items in your fleet, this feature will allow your staff to see availability for items with the required options,” said John Wooten, product manager for Elite. “This makes searching for items fast and easy, making customers happy and rental businesses more profitable.”
The Item Options feature is now available within Elite for all users, and it’s designed so unique option types and related options can be tailored to a company’s fleet. Once they’re related to items within cat/class designations, items can be filtered based on the associated options. It’s designed to be made available in the company’s eCommerce functionality in the near future, giving customers the same abilities.
Point of Rental is constantly adding innovative features to its Elite software. To find out how these features can benefit your rental business, visit pointofrental.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.