Point of Rental Software has launched its first AI-powered feature within its rental management systems. Product Detail Supercharger is a tool designed to help rental businesses write detailed, accurate, and easy-to-read equipment descriptions with minimal effort.
Supercharger generates comprehensive equipment listings, complete with short and long descriptions, and specifications. All a user needs to enter is a make and model; they don’t even have to leave the product description page within their software.
“Rental businesses shouldn’t have to spend hours researching and writing catalog descriptions,” said Matt Gaffin, Point of Rental’s head of AI. “With Product Detail Supercharger, you’re not just saving time; you’re delivering a better customer experience, faster.”
Product Detail Supercharger joins Record360’s AI Blur Detection as the company’s second AI product. AI Blur Detection ensures inspections are documented clearly by flagging blurry images before they’re saved—helping staff capture clean, court-ready evidence of equipment condition the first time. It’s already flagged more than a million blurry photos since being added in 2024, the company said.
With AI features in all of the company’s products, today marks the beginning of a Rental Intelligence feature suite that will enhance rental operations through thoughtful, business-ready automation.
“It’s the first step in a much broader strategy to bring practical, trustworthy AI tools to the rental industry,” added Point of Rental CEO Wayne Harris. “We’re not adding AI for the sake of it. We’re solving real problems for rental professionals who want to work faster, smarter, and with confidence.”
RI-powered tools will be accurate, practical, and grounded in real-world rental workflows. Because AI-generated errors can erode consumer trust, Point of Rental is taking a curated approach, training its models on reliable sources and ensuring customers retain control and visibility into the content AI produces.
To learn more about Rental Intelligence and join the product update list, visit pointofrental.com/ai.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.