ColoradoBiz Lists Alert Rental Among Top 100 Woman-Owned Companies in Colorado – 2021
Alert Rental (Interactive Management Systems Corp) is ranked in ColoradoBiz’s Top 100 Woman-Owned Companies in 2021. ColoradoBiz Magazine celebrates the achievements of Colorado’s most successful female entrepreneurs, and Alert Rental has been listed for three consecutive years.
Based in Colorado Springs, Colo., Alert Rental is 100 percent woman-owned. Co-presidents Mary Crosslin and Kara Longmire became the owners of Alert in September 2016. Prior to owning Alert, both women spent several years as senior managers leading the business. Once they saw the opportunity to own Alert, they never looked back.
“Alert has given me so many opportunities for growth in the professional world as a woman,” said Mary Crosslin, co-president and chief operating officer of Alert Rental. “I have formed connections with many other female clients running their own small businesses, which keeps that momentum flowing. As women-owned businesses continue to succeed, I am honored to be an industry leader.”
“We continue to be proud and excited to represent not only women in Colorado, but women in business everywhere,” added Kara Longmire, co-president and CEO of Alert. “This is an award we will continue to respect and share to inspire other women leaders to take charge of their careers.”
Alert Rental, headquartered in Colorado Springs, Colo., is a leading supplier of rental management solutions to single store and multi-store rental operations across North America. Founded in 1976, Alert provides its customers with decades of experience and innovation in the rental business. Alert’s rental management software is used in hundreds of rental locations by thousands of end-users. Alert continuously improves features and hosts the longest-running users conference in the industry.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.