Alert Management Systems Named One of Colorado's Top 100 Woman-Owned Businesses
Alert Management Systems has once again been ranked in Colorado’s Top 100 Woman-Owned Companies in 2020. This prestigious ranking is compiled and published annually by Colorado Biz magazine.
Alert Management Systems is 100-percent woman-owned by co-president/chief operating officer Mary Crosslin and co-president/CEO Kara Longmire. They became the principal owners of Alert in 2016, after several years as senior managers at the company.
“We are proud to once again to be included with such good company in the state of Colorado,” said Longmire. “It’s important to us to continue elevating the discussion of women entrepreneurs, and we applaud the continuing work of Colorado Biz magazine in promoting this important segment of business ownership. We’ve been working diligently to certify Alert for other important woman-owned business designations so we can continue this conversation with our employees, clients, and other business owners.”
Mary Crosslin added, “Not only are we 100-percent woman-owned, but we have a decades-long tradition of having women in various leadership positions in our business. Our organization is a tech company making an enormous impact in the rental industry, and we want to ensure that Alert Rental is synonymous with excellent service, creative collaboration, and ingenuity. Achieving this important milestone year after year communicates our strengths to our rental community, where women-owned businesses continue to emerge as industry leaders.”
Alert Management Systems, founded in 1976, is headquartered in Colorado Springs, Colo. Visit www.alertrental.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.