Alert Management Systems Earns Woman-Owned Small Business Certification
Alert Management Systems announced that it has been officially designated as a Certified Woman-Owned Small Business by the US Women’s Chamber of Commerce. Alert is now eligible for the WOSB Program, as set forth in 13 C.F.R. part 127 and has been certified as such by an SBA approved Third Party Certifier.
Co-owned by Mary Crosslin and Kara Longmire, Alert Management Systems achieved its WOSB Designation on January 17. Crosslin and Longmire were long-time managers with Alert prior to becoming the sole owners in 2016. Mary Crosslin is the co-president and chief operations officer and oversees all of Client Care and Programming. Crosslin holds a BS in Political Science from Stetson University and began her career at Alert in 1998. Longmire, who began her career with Alert in 2008, has a BS in Accounting from Oklahoma State University. She is the co-president and CEO and handles sales and finance/administration.
“Mary and I are so proud to represent women in small business at the federal level,” said Longmire. “Women have long contributed valuable resources to the rental industry and are finally being recognized for their achievements through initiatives such as the American Rental Association’s Women In Rental group. The timing couldn’t be better to achieve this designation and we’re pleased to work with existing and new clients in the rental technology field.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.