Rental Equipment Register

Covering the equipment rental industry with news, features and product information.

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Aerial Work Platforms

Photo by Dinolift
dinolift_ppetter_rnnlf_ceo_325
Headline News

Finnish Aerial Manufacturer Dinolift Names Petter Rönnlöf CEO

Rönnlöf succeeds Karin Godenhielm, who will continue to play a vital role in the company as active owner and board member.
March 6, 2025
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Headline News

Custom Equipment LLC Rebrands to AXCS Equipment

Feb. 13, 2025
Photo by Hy-Brid Lifts
hybridlifts_davidporter_dec_24
Supply Side

Hy-Brid Lifts Hires David Porter as New VP of Sales and Marketing

Dec. 19, 2024
Photo by MEC
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Supply Side

MEC Adds Regional Sales Manager for Southeastern U.S.

Dec. 18, 2024
Photo by Skyjack
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Headline News

Skyjack Names Matt Tavianini Vice President of Sales for North America

Dec. 5, 2024
Photo by Palfinger
palfinger_bucket_truck_2024
Headline News

Palfinger Launches Bucket Truck Rental Program with AP Fleet Management

Dec. 5, 2024
Photo by Genie
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News & Analysis

Interview with Genie’s Ben Bradshaw and Scott Owyen: Educating the Industry

Nov. 6, 2024
Photo by Skyjack
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Aerial Equipment

Interview with Skyjack’s Malcolm Early: Focus on Rental

Oct. 17, 2024
Photo by Manitou
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Headline News

Manitou Celebrates 50th Anniversary of Yankton, S.D., Factory with Major Expansion

Sept. 13, 2024

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Rental Equipment Register
Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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