Skyjack Names Matt Tavianini Vice President of Sales for North America

Tavianini had previous leadership experience at BlueLine Rental, Volvo Construction Equipment Rents and Hertz Equipment Rental and offers valuable relationships within the industry.

Michael Roth

Dec. 5, 2024

2 min read

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Skyjack announces the appointment of Matt Tavianini as vice president of sales for North America. Bringing a wealth of experience to the role, Tavianini has been at Skyjack since 2016, serving as regional vice president of sales south prior to his most recent appointment. Tavianini had previous leadership experience at BlueLine Rental, Volvo Rents and Hertz Equipment Rental and offers valuable relationships within the industry.

“We’re thrilled to announce Matt as our vice president of sales for North America,” said Charlie Patterson, president, Skyjack. “At Skyjack, we pride ourselves on designing for the rental industry and Matt’s depth of experience within the rental industry brings a crucial perspective and understanding to our team. I’m looking forward to watching him succeed with his promotion.”

In this role, Tavianini will lead Skyjack’s North American sales team as Skyjack enters its 40th anniversary year.

“Quality, reliability, and being easy to do business with are the key hallmarks for our team at Skyjack,” said Tavianini. “This transition is an opportunity to further our long-term goals and maintain our hallmarks as we continue to grow. I’m sincerely looking forward to taking on this new role.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.