Durante Equipment Opens Second South Florida Location in Lake Worth, Expanding Service to Palm Beach County
Durante Equipment announced the grand opening of its second location in South Florida, in Lake Worth. The new store expands Durante Equipment's reach into Palm Beach County, building on the ongoing success of its flagship location in Hollywood, Fla. The branch officially opened its doors on Monday, July 14th.
Formerly home to Allstate Equipment & Rentals, the newly renovated facility now features ample parking, an experienced management team, and a wider selection of equipment — including boom lifts, scissor lifts, forklifts, backhoes, track loaders, and more — from many of the industry's leading manufacturers.
"We're excited to expand our footprint into Palm Beach County," said John Durante, CEO of Durante Equipment. "This new location allows us to better serve our northern customers with the same dedication and unbeatable service that have made us the go-to partner for contractors, builders, and industrial users across South Florida. We've introduced newer machines, a more diverse inventory mix, and a customer-centric team that has made us one of the fastest-growing equipment companies in the country."
Eddie Rivera — a seasoned operations leader and long-time member of the Durante team — will oversee the new Lake Worth branch. "We're excited to start building relationships with customers throughout Palm Beach County," said Rivera. "We've put a lot of effort into this new facility to create the ultimate customer experience, from the layout to the service. We designed it with our customers in mind."
With two locations, in Hollywood and Lake Worth, Durante offers equipment rentals, sales, parts, and service to a wide range of customers within Miami-Dade, Broward, and Palm Beach counties. From aerial lifts, contractor tools, and forklifts to excavators, generators, and skid steer loaders, Durante Equipment has everything a general contractor, builder, or homeowner needs to get the job done right. Durante features the latest equipment in South Florida and is an authorized dealer for well-known brands, including Dynapac, LiuGong, Wacker Neuson, and Multiquip. For more information, visit www.duranteequip.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.